Brand Update


When a business is on the brink of expanding into the international market it is an exciting time! Macdougalls Soaps were on this brink not so long ago and asked Sweet Pepper Creative to work with them to develop a suitable updated brand that they could present internationally.

The first phase of the updated brand was to develop a new logo which symbolised the three core values of the business – quality, luxury and Australian-made.

The new logo that was developed subtly referenced these three core values by incorporating an illustrated Golden Wattle, Australia's national flower. To add a feel of luxury and tie in with the Golden Wattle, a golden gradient was used and a dark grey was chosen to contrast the golden gradient to add strength and quality.

In addition new brand guidelines, business cards and a brochure showcasing their product range were designed all in line with the new branding.

The new brand has proved to be a success with the new market and the second phase of the brand update is currently being rolled out across packaging and other marketing materials which we are excited about, so watch this space!

The branding Sweet Pepper Creative developed for our business is sophisticated and attractive. A great reflection of the products we have on offer.
Jane Eakins, Marketing and Innovations Manager, Macdougalls Soaps Australia

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