Homepage Takeover

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A homepage takeover was an exciting new marketing concept to us – it is essentially when a website, such as a directory, blog or news site, offers a business the opportunity to brand their entire home page.

This is the opportunity we got from Caterer and Hotelkeeper when Women 1st were promoting their annual Women 1st Conference and Shine Awards. It was the perfect platform to promote the event because the event celebrated the success of women in the hospitality industry.

Together with branding the homepage Women 1st were also offered an online advertisement spot which ran on the homepage and on all other pages within the site.

The result of the homepage takeover was an eye catching ‘advertisement’ positioned perfectly for the key target audience, and it was easy to monitor the success of it through the Google analytics on the Women 1st website.

Another creative design for a creative marketing campaign!

 

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